Sarawak State Library

EXPLORING MEDIA RESEARCH

Call no.: : 302.23/RUD
Author: : ANDY RUDDOCK
Contributor: : Kian Anak Tungku
Summary: Donald Trump’s use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today’s media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analyzing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication, and cultural studies.